Sephora (Inside JCPenney)

Discover the latest in beauty at Sephora. Play in the world of prestige beauty, be inspired, and explore our unrivaled selection of makeup, skin care, hair care, fragrance and more from classic and exclusive brands including Fenty Beauty by Rihanna, Drunk Elephant, Sephora Collection and so much more. Visit to learn more about what’s happening in your Sephora – exclusive products, brand events and more.

Holiday Beauty Deals

Try our Holiday Gifts Sets from: Urban Decay, Fenty Beauty by Rihanna, Too Faced, Tatcha, LANEIGE, Moraccanoil, Drybar, Briogeo, Sephora Favs, Anastas...

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